About Us

Simple Biz Planning, Inc.
Our business was formed to address the issue of why more entrepreneurs won’t write business plans.

The answer, of course, is that the task seems too overwhelming. Those who try often get bogged down in jargon or caught up in research, and their dreams die before they can give them life. Worse, other small business owners impulsively sink their life savings into something, only to encounter problem after unexpected problem.

We created this site to include everything entrepreneurs need to build their business plans, including free articles, templates, forms, and worksheets, as well as Search Engine Optimization Program for Small Businesses.

We have something for every small business owner, regardless of the size or type of business or industry,from service businesses to retail, manufacturing to distribution, one-person operations to 100-employee companies.

Our sole goal is to make the process of crafting a business plan so simple, everyone will be tempted to try.

Jennifer S. Croft
Self-employed since the age of twenty-one, Jennifer has more than twenty years experience in marketing and communications. She’s run six successful small businesses and has worked on more than 3,000 marketing projects. She’s also taught thousands of women and men how to start and run their own businesses and has reviewed hundreds of business plans.

She’s worked with consultants, gift basket designers, florists, real estate developers, yoga instructors, handymen, interior painters, boutique store owners, tradespeople, artists, restaurateurs, inventors, sedation dentists, general dentists (in Highlands Ranch, Colorado), and more.

Jennifer created curriculum and training materials that helped secure a $500,000 Small Business Administration (SBA) grant, which a Denver non-profit used to provide business training to women on welfare.

Through the Women’s Small Business Alliance, Mi Casa Resource Center for Women, Colorado Free University and Small Business Development Centers (SBDCs), she has taught classes on marketing and business planning.

Janet Kramer, CPA
A Certified Public Accountant who is licensed in the state of Colorado, Janet has more than ten years experience in small business consulting. She combines her financial, website development and Internet marketing skills to help small businesses grow and become more profitable. She’s worked with one-person businesses, technology companies, manufacturing facilities, financial institutions, and more.

Janet helped a small technological company in its start-up phase transform into a $6 million dollar enterprise, exclusively through Internet marketing tactics (search engine optimization) and minimal print advertising.

Janet has taught business classes at Arapahoe Community College, Small Business Development Centers (SBDCs) and the Women’s Small Business Alliance.

She holds a Masters Degree from the University of Denver and a Bachelor’s Degree in Business Administration from Columbia College. She is a member of the American Institute of Certified Public Accountants (AICPA), Colorado Society of Certified Public Accountants, and Association of Certified Fraud Examiners.

Janet has more than ten years experience in search engine optimization and has built highly-optimized websites for many companies including a company that sells 3D interactive images and another company selling Bluetooth adaptors, wireless USB nano dongles.